Adsense Business In A Blog

Search engine optimization is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings. Those elements include:

• Entry and exit pages
• Page titles
• Site content
• Graphics
• Web site structure
  

In addition to these elements, however, you also have to consider things like keywords, links, HTML, and meta-tagging. Even after you have all the elements of your page optimized for search-engine friendliness, there are other things to consider. For example, you can have all the right design elements included in your web pages and still have a relatively low search engine ranking. Factors such as advertising campaigns and update frequencies also affect your SEO efforts.

All of this means that you should understand that the concept of search engine optimization is not based on any single element. Instead, search engine optimization is based on a vast number of elements and strategies. And it’s an ongoing process that doesn’t end once your web site is live.

SEO is a living, breathing concept of maximizing the traffic that your web site generates, and because it is, that means that it’s a constantly moving target. If you’ve ever played a game of Whack-a-Mole, you can understand how difficult search engine optimization is to nail. In the game, a little mole pops up out of a hole. Your job is to whack the mole on the top of the head before it disappears back down the hole and appears in another.

Search engine optimization is much the same concept. Search engines are constantly changing, so
the methods and strategies used to achieve high search engine rankings must also change. As soon as that little mole pops up in one hole, he disappears and then reappears in another. It’s a frustrating game, but given enough time and concentration, you can become very good at it.

With a decent understanding of how search engines work and how people use those search engines, you can now concentrate on some more detailed information about these engines. For example, you know that all search engines aren’t created equal, right? But did you know that there are different types, or classifications, of search engines? There are.

Search engines can be broken down into three different types (in the broadest of terms): primary, secondary, and targeted.

Primary search engines
A primary search engine is the type you think of most often when search engines come to mind. Some index most or all sites on the Web. For example, Yahoo! Google, and MSN are primary (also called major) search engines.

Primary search engines will generate the majority of the traffic to your web site, and as such will be the primary focus of your SEO efforts. Each primary search engine differs slightly from the others.

For example, Lycos has been around much longer than Google, yet Google is the most popular search engine on the Web. Why is that? Most likely because people find that, when searching the Web, Google provides better search results.

The difference in those search results is all in the search algorithm used to create the search engine.

Most primary search engines are also more than just search. Additional features such as e-mail, mapping, news, and different types of entertainment applications are also available from most of the primary search engine companies. These elements were added long after the search was established, as a way to draw more and more people to the search engine. Although those features don’t change the way people search, they might affect which search engine people choose.

Overview of Google
Each of the major search engines differs in some small way. Google is the king of search engines, in part because of the accuracy with which it can pull the results from a search query. Sure, Google offers all kinds of extras like e-mail, a personalized home page, and even productivity applications, but those value-added services are not what made Google popular.

What turned Google into a household word is the accuracy with which the search engine can return search results. This accuracy was developed when the Google designers combined keyword searches with link popularity. The combination of the keywords and the popularity of links to those pages yields a higher accuracy rank than just keywords alone.

However, it’s important to understand that link popularity and keywords are just two of hundreds of different criteria that search engines can use in ranking the relevancy of web pages.

Overview of Yahoo!
Most people assume that Yahoo! is a search engine, and it is. But it’s also a web directory, which basically means that it’s a list of the different web pages available on the Internet, divided by category and subcategory. In fact, what few people know is that Yahoo! started as the favorites list of the two young men who founded it. Through the acquisition of companies like Inktomi, All the Web, AltaVista, and Overture, Yahoo! gradually gained market share as a search engine.

Yahoo!, which at one time used Google to search its directory of links, now ranks pages through a
combination of the technologies that it acquired over time. However, Yahoo!’s link-ranking capability is not as accurate as Google’s. In addition, Yahoo! also has a paid inclusion program, which some think tends to skew search results in favor of the highest payer.

Overview of MSN
MSN’s search capabilities aren’t quite as mature as those of Google or Yahoo! As a result of this immaturity, MSN has not yet developed the in-depth link analysis capabilities of these other primary search engines. Instead, MSN relies heavily on web-site content for ranking purposes. However, this may have a beneficial effect for new web sites that are trying to get listed in search engines.

The link-ranking capabilities of Google and Yahoo! can preclude new web sites from being listed for a period of time after they have been created. This is because (especially where Google is concerned) the quality of the link may be considered during ranking. New links are often ignored until they have been in place for a time.

Because MSN relies heavily on page content, a web site that is tagged properly and contains a good ratio of keywords will be more likely to be listed — and listed sooner — by the MSN search engine.So, though it’s not the most popular of search engines, it is one of the primaries, and being listed there sooner rather than later will help increase your site traffic.

Secondary search engines
Secondary search engines are targeted at smaller, more specific audiences, although the search engine’s content itself is still general. They don’t generate as much traffic as the primary search engines, but they’re useful for regional and more narrowly focused searches. Examples of secondary search engines include Lycos, LookSmart, Miva, Ask.com, and Espotting.

Secondary search engines, just like the primary ones, will vary in the way they rank search results. Some will rely more heavily upon keywords, whereas others will rely on reciprocal links. Still others might rely on criteria such as meta tags or some proprietary criteria.

Secondary search engines should be included in any SEO plan. Though these search engines might not generate as much traffic as the primary search engines, they will still generate valuable traffic that should not be overlooked. Many users of secondary search engines are users because they have some loyalty to that specific search engine. For example, many past AOL users who have moved on to broadband Internet service providers still use the AOL search engine whenever possible, because it’s comfortable for them.

Targeted search engines
Targeted search engines — sometimes called topical search engines — are the most specific of them all. These search engines are very narrowly focused, usually to a general topic, like medicine or branches of science, travel, sports, or some other topic. Examples of targeted search engines include CitySearch,Yahoo! Travel, and MusicSearch, and like other types of search engines, ranking criteria will vary from one to another.

When considering targeted search engines for SEO purposes, keep in mind that many of these search engines are much more narrowly focused than primary or secondary search engines. Look for the targeted search engines that are relevant to your specific topic (like pets, sports, locations, and so on).

Understanding how a search engine works helps you to understand how your pages are ranked in the search engine, but how your pages are found is another story entirely. That’s where the human element comes in. Search means different things to different people. For example, one of my colleagues searches the Internet using the same words and phrases he would use to tell someone about a topic or even the exact question that he’s trying to get answered. It’s called natural language. Another, however, was trained in search using Boolean search techniques. She uses a very different syntax when she’s creating a search term. Each of them returns different search results, even when each is using the same search engines.

The characteristics of search refer to how users search the Internet. This can be everything from the heuristics they use when creating a search term to the selection the user makes (and the way those selections are made) once the search results are returned. One interesting fact is that more than half of American adults search the Internet every time they go online. And in fact, more people search the Internet than use the yellow pages when they’re looking for phone numbers or the locations of local businesses.

This wealth of search engine users is fertile ground for SEO targeting. And the better you understand how and why users use search engines, and exactly how search engines work, the easier it will be to achieve the SEO you’re pursuing.

By now you probably have a fuzzy picture of how a search engine works. But there’s much more to it than just the basic overview you’ve seen so far. In fact, search engines have several parts. Unfortunately, it’s rare that you find an explanation for just how a search engine is made — and that information is vitally important to succeeding with search engine optimization (SEO).

Query interface
The query interface is what most people are familiar with, and it’s probably what comes to mind when you hear the term “search engine.” The query interface is the page that users see when they navigate to a search engine to enter a search term.

There was a time when the search engine interface looked very much like the google.com. The interface was a simple page with a search box and a button to activate the search.

Today, many search engines on the Web have added much more personalized content in an attempt to capitalize on the real estate available to them. For example, Yahoo! Search, allows users to personalize their pages with a free e-mail account, weather information, news, sports, and many other elements designed to make users want to return to that site to conduct their web searches.

One other option users have for customizing the interfaces of their search engines is a capability like the one Google offers. The Google search engine has a customizable interface to which users can add different gadgets. These gadgets allow users to add features to their customized Google search home that meet their own personal needs or tastes.

When it comes to search engine optimization, Google’s user interface offers the most ability for you to reach your target audience, because it does more than just optimize your site for search; if there is a useful tool or feature available on your site, you can allow users to have access to this tool or feature through the Application Programming Interface (API) made available by Google. This allows you to have your name in front of users on a daily basis.

For example, a company called PDF24.org has a Google gadget that allows users to turn their documents into PDF files, right from their Google home page once the gadget has been added. If the point of search engine optimization is ultimately to get your name in front of as many people as possible, as often as possible, then making a gadget available for addition to Google’s personalized home page can only further that goal.

Crawlers, spiders, and robots
The query interface is the only part of a search engine that the user ever sees. Every other part of the search engine is behind the scenes, out of view of the people who use it every day. That doesn’t mean it’s not important, however. In fact, what’s in the back end is the most important part of the search engine.

If you’ve spent any time on the Internet, you may have heard a little about spiders, crawlers, and robots. These little creatures are programs that literally crawl around the Web, cataloging data so that it can be searched. In the most basic sense all three programs — crawlers, spiders, and robots — are essentially the same. They all “collect” information about each and every web URL.

This information is then cataloged according to the URL on which they’re located and are stored in a database. Then, when a user uses a search engine to locate something on the Web, the references in the database are searched and the search results are returned.

Databases
Every search engine contains or is connected to a system of databases, where data about each URL on the Web (collected by crawlers, spiders, or robots) is stored. These databases are massive storage areas that contain multiple data points about each URL.

The data might be arranged in any number of different ways, and will be ranked according to a method of ranking and retrieval that is usually proprietary to the company that owns the search engine.

Search algorithms
All of the parts of the search engine are important, but the search algorithm is the cog that makes everything work. It might be more accurate to say that the search algorithm is the foundation on which everything else is built. How a search engine works is based on the search algorithm, or the way that data is discovered by the user.

In very general terms, a search algorithm is a problem-solving procedure that takes a problem, evaluates a number of possible answers, and then returns the solution to that problem. A search algorithm for a search engine takes the problem (the word or phrase being searched for), sifts through a database that contains cataloged keywords and the URLs those words are related to, and then returns pages that contain the word or phrase that was searched for, either in the body of the page or in a URL that points to the page.

This neat little trick is accomplished differently according to the algorithm that’s being used. There are several classifications of search algorithms, and each search engine uses algorithms that are slightly different. That’s why a search for one word or phrase will yield different results from different search engines. Some of the most common types of search algorithms include the following:

• List search: A list search algorithm searches through specified data looking for a single key. The data is searched in a very linear, list-style method. The result of a list search is usually a single element, which means that searching through billions of web sites could be very time-consuming, but would yield a smaller search result.
  
• Tree search: Envision a tree in your mind. Now, examine that tree either from the roots out or from the leaves in. This is how a tree search algorithm works. The algorithm searches a data set from the broadest to the most narrow, or from the most narrow to the broadest. Data sets are like trees; a single piece of data can branch to many other pieces of data, and this is very much how the Web is set up. Tree searches, then, are more useful when conducting searches on the Web, although they are not the only searches that can be successful.
• SQL search: One of the difficulties with a tree search is that it’s conducted in a hierarchical manner, meaning it’s conducted from one point to another, according to the ranking of the data being searched. A SQL (pronounced See-Quel) search allows data to be searched in a non-hierarchical manner, which means that data can be searched from any subset of data.
• Informed search: An informed search algorithm looks for a specific answer to a specific problem in a tree-like data set. The informed search, despite its name, is not always the best choice for web searches because of the general nature of the answers being sought. Instead, informed search is better used for specific queries in specific data sets.
  
• Adversarial search: An adversarial search algorithm looks for all possible solutions to a problem, much like finding all the possible solutions in a game. This algorithm is difficult to use with web searches, because the number of possible solutions to a word or phrase search is nearly infinite on the Web.
• Constraint satisfaction search: When you think of searching the Web for a word or phrase, the constraint satisfaction search algorithm is most likely to satisfy your desire to find something. In this type of search algorithm, the solution is discovered by meeting a set of constraints, and the data set can be searched in a variety of different ways that do not have to be linear. Constraint satisfaction searches can be very useful for searching the Web.

These are only a few of the various types of search algorithms that are used when creating search engines. And very often, more than one type of search algorithm is used, or as happens in most cases, some proprietary search algorithm is created. The key to maximizing your search engine results is to understand a little about how each search engine you’re targeting works. Only when you understand this can you know how to maximize your exposure to meet the search requirements for that search engine.

Retrieval and ranking
For a web search engine, the retrieval of data is a combination activity of the crawler (or spider or robot), the database, and the search algorithm. Those three elements work in concert to retrieve the word or phrase that a user enters into the search engine’s user interface. And as noted earlier, how that works can be a proprietary combination of technologies, theories, and coding whizbangery.

The really tricky part comes in the results ranking. Ranking is also what you’ll spend the most time and effort trying to affect. Your ranking in a search engine determines how often people see your page, which affects everything from revenue to your advertising budget. Unfortunately, how a search engine ranks your page or pages is a tough science to pin down.

The most that you can hope for, in most cases, is to make an educated guess as to how a search engine ranks its results, and then try to tailor your page to meet those results. But keep in mind that, although retrieval and ranking are listed as separate subjects here, they’re actually part of the search algorithm. The separation is to help you better understand how search engines work.

Ranking plays such a large part in search engine optimization that you’ll see it frequently in this book. You’ll look at ranking from every possible facet before you reach the last page. But for now, let’s look at just what affects ranking. Keep in mind, however, that different search engines use different ranking criteria, so the importance each of these elements plays will vary.

• Location: Location doesn’t refer here to the location (as in the URL) of a web page. Instead, it refers to the location of key words and phrases on a web page. So, for example, if a user searches for “puppies,” some search engines will rank the results according to where on the page the word “puppies” appears. Obviously, the higher the word appears on the page, the higher the rank might be. So a web site that contains the word “puppies” in the title tag will likely appear higher than a web site that is about puppies but does not contain the word in the title tag. What this means is that a web site that’s not designed with SEO in mind will likely not rank where you would expect it to rank. The site www.puppies.com is a good example of this. In a Google search, it appears ranked fifth rather than first, potentially because it does not contain the key word in the title tag.
• Frequency: The frequency with which the search term appears on the page may also affect how a page is ranked in search results. So, for example, on a page about puppies, one that uses the word five times might be ranked higher than one that uses the word only two or three times. When word frequency became a factor, some web site designers began using hidden words hundreds of times on pages, trying to artificially boost their page rankings. Most search engines now recognize this as keyword spamming and ignore or even refuse to list pages that use this technique.
• Links: One of the more recent ranking factors is the type and number of links on a web page. Links that come into the site, links that lead out of the site, and links within the site are all taken into consideration. It would follow, then, that the more links you have on your page or leading to your page the higher your rank would be, right? Again, it doesn’t necessarily work that way. More accurately, the number of relevant links coming into your page, versus the number of relevant links within the page, versus the number of relevant links leading off the page will have a bearing on the rank that your page gets in the search results.
• Click-throughs: One last element that might determine how your site ranks against others in a search is the number of click-throughs your site has versus click-throughs for other pages that are shown in page rankings. Because the search engine cannot monitor site traffic for every site on the Web, some monitor the number of clicks each search result receives. The rankings may then be repositioned in a future search, based on this interaction with the users.
  

Page ranking is a very precise science. And it differs from search engine to search engine. To create the best possible SEO for your site, it’s necessary to understand how these page rankings are made for the search engines you plan to target. Those factors can then be taken into consideration and used to your advantage when it’s time to create, change, or update the web site that you want to optimize.

Okay, so you know the basic concept of a search engine. Type a word or phrase into a search box and click a button. Wait a few seconds, and references to thousands (or hundreds of thousands) of pages will appear. Then all you have to do is click through those pages to find what you want. But what exactly is a search engine, beyond this general concept of “seek and ye shall find”?

It’s a little complicated. On the back end, a search engine is a piece of software that uses applications to collect information about web pages. The information collected is usually key words or phrases that are possible indicators of what is contained on the web page as a whole, the URL of the page, the code that makes up the page, and links into and out of the page. That information is then indexed and stored in a database.

On the front end, the software has a user interface where users enter a search term — a word or phrase — in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.

The process of collecting information about web pages is performed by an agent called a crawler, spider, or robot. The crawler literally looks at every URL on the Web, and collects key words and
phrases on each page, which are then included in the database that powers a search engine. Considering that the number of sites on the Web went over 100 million some time ago and is increasing by more than 1.5 million sites each month, that’s like your brain cataloging every single word you read, so that when you need to know something, you think of that word and every reference to it comes to mind.

What do you do when you need to find something on the Internet? In most cases, you pop over to one of the major search engines and type in the term or phrase that you’re looking for and then click through the results, right? But of course search engines weren’t always around.

In its infancy, the Internet wasn’t what you think of when you use it now. In fact, it was nothing like the web of interconnected sites that’s become one of the greatest business facilitators of our time. Instead, what was called the Internet was actually a collection of FTP (File Transfer Protocol) sites that users could access to download (or upload) files.

To find a specific file in that collection, users had to navigate through each file. Sure, there were shortcuts. If you knew the right people — that would be the people who knew the exact address of the file you were looking for — you could go straight to the file. That’s assuming you knew exactly what you were looking for.

The whole process made finding files on the Internet a difficult, timeconsuming exercise in patience. But that was before a student at McGill University in Montreal decided there had to be an easier way. In 1990, Alan Emtage created the first search tool used on the Internet. His creation, an index of files on the Internet, was called Archie.

If you’re thinking Archie, the comic book character created in 1941, you’re a little off track (at least for now). The name Archie was used because the file name Archives was too long. Later, Archie’s pals from the comic book series (Veronica and Jughead) came onto the search scene, too, but we’ll get to that shortly.

Archie wasn’t actually a search engine like those that you use today. But at the time, it was a program many Internet users were happy to have. The program basically downloaded directory listings for all of the files that were stored on anonymous FTP sites in a given network of computers. Those listings were then plugged into a searchable database of web sites.

The search capabilities of Archie weren’t as fancy as the natural language capabilities you’ll find in most common search engines today, but at the time it got the job done. Archie indexed computer files, making them easier to locate.

In 1991, however, another student named Mark McCahill, at the University of Minnesota, decided that if you could search for files on the Internet, then surely you could also search plain text for specific references in the files. Because no such application existed, he created Gopher, a program that indexed the plain-text documents that later became the first web sites on the public Internet.

With the creation of Gopher, there also needed to be programs that could find references within the indexes that Gopher created, and so Archie’s pals finally rejoined him. Veronica (Very Easy Rodent-Oriented Net-wide Index to Computerized Archives) and Jughead (Jonzy’s Universal Gopher Hierarchy Excavation and Display) were created to search the files that were stored in the Gopher Index System.

Both of these programs worked in essentially the same way, allowing users to search the indexed information by keyword.


Excite — 1993
Yahoo! — 1994
Web Crawler — 1994
Lycos — 1994
Infoseek — 1995
AltaVista — 1995
Inktomi — 1996
Ask Jeeves — 1997
Google — 1997
MSN Search — 1998

Note to blogwalking on every forum has been a lot of discussion about the people who earn more than $ 10,000 per month just from Adsense. So, what is Google Adsense? and how you can use this program? to obtain nominal income to a number such as six other people.

What I know about five years ago, Google created this program to help the website owner or with the term "to monetize a blog or web-traffic". Of course, your blog or site must be English.

The webmaster or blog owner to obtain a special code from Google which then displays targeted ads on their web sites. Each time a visitor clicks on one ad, the webmaster to get a commission. Unlike other online business, there is no sales involved. All you need to do is how to be able to click on ads that we publish.

One of the keys to increasing income with Google AdSense (AdSense Revenue) is to create ads to fit the site or our blog, create a visitor will see the ads as if we attach as part of your content. Your focus is the Adsense ad is striking that most can see the show like the ad.

Just a few years ago, establishing a business online (or an “e-commerce website”) was something that only large, wellfunded companies were able to do; this is no longer the case. These days, virtually anyone with an idea for an online business, an inexpensive personal computer, access to the World WideWeb, and the tools for creating a website can launch their own business venture in cyberspace, with relative ease and with a potentially minimal financial investment. This book will show you how!

Every seller is welcome
The e-commerce industry is truly open to everyone; however, just because it’s available doesn’t guarantee that your online business venture will make you rich, no matter what the statistics show or how good your idea is. Out of the hundreds (or even thousands) of online businesses launched each month, only a handful will ever become profitable. An even smaller number will make their founders wealthy.

The good news is that starting an online business typically involves far less risk than opening a retail store or traditional mail-order business. But, launching an online business venture that has the potential for success will require a substantial investment of time and creativity on your part. It could also turn into a significant financial investment, depending on the decisions you make and the type of business you’ll be launching. As you’ll discover, you can start an online business, using a turnkey solution, for a very small initial investment.

Anyone who has explored cyberspace or studied the stock market has heard about all of the online businesses that have launched, gone public, and made their investors a fortune. But most online businesses don’t become profitable. Those that have generated profits have done so only after being in business for several years. In many cases, sizable financial investments (in the millions of dollars) were also put into marketing, advertising, and promotion. You don’t need to launch your business on a massive scale to earn profit. Millions of online businesses achieve success by starting out very small, targeting a niche market and growing over time.

Online businesses such as America Online, Yahoo!, Amazon.com, eBay.com, Priceline.com, and 1800flowers.com, for example, weren’t launched as small start-up businesses. They were created by already-successful business entrepreneurs who raised millions of dollars in investment capital and invested that money in the formation and marketing of their online business ventures.

Still, don’t let this discourage you. Whether you’re contemplating starting your own online business as a full-time career move or as a part-time way of generating additional income, you certainly have many opportunities available to you in cyberspace for launching a business on a smaller scale that will make money. A great number of small-business operators have successfully established and profited from e-commerce websites. The majority of them have avoided competing head-on with large, mass-market–oriented companies such as Wal-Mart or Target. Instead, they’ve found a niche market and have sold their unique, customized, or narrowly focused products or services to a well-defined target audience.

As you’ll quickly discover, there are no hard-and-fast rules about what works or why. Any product or service you’re looking to sell on the Web can be viable if you design your website correctly, target the right audience, and do extensive marketing, advertising, and promotion.

Just having a good business idea isn’t enough. Likewise, having a professional-looking website but a poor business idea isn’t going to work, either. For an online business to be successful, every aspect of the business has to be well thought out and designed for a specific purpose—to reach your target audience with information, products, and services that they want and need, plus that they can’t easily find elsewhere.

Every product is welcome
Since the Internet has become popular, virtually everything—yes everything—you could possibly imagine has been bought and sold over the Internet. If you surf over to eBay and browse through some of the auctions happening right now, you’ll see the vast range of products for sale by companies as well as individuals.

On the Web, you’ll easily find car dealerships successfully selling autos. You’ll also see real estate (houses, apartments, condos, timeshares, and land) being sold, as well as yachts, jewelry, artwork, insurance, financial services, collectibles, and furniture.

Companies have also found success selling all sorts of massmarket products and services to the general Web-surfing public, such as

■ Airline tickets and vacation opportunities
■ Antiques
■ Books
■ CDs
■ Clothing
■ DVDs
■ Electronics
■ Equipment/supplies for hobbies
■ Luggage
■ Makeup and fragrances
■ Movie/theater/concert tickets
■ Pets and pet supplies
■ Toys
■ Videos
■ Vitamins and other healthcare products

Chances are, if it can be sold via mail order, at a retail store, or at a flea market, someone has already tried selling it on the Web.

If the idea of operating your own business is appealing, you have at least some level of computer literacy (programming knowledge isn’t necessarily required), and you have a good idea for an online-based business, you have most of what it takes to get started. You’ll also need a computer with access to the Internet (preferably with a high-speed broadband or DSL connection), some type of website development tools, and a product or service to offer.

It won’t be easy
No matter what you’ve heard about the ease of starting a business online—how quickly it can be done, how much profit you can make, how little time is required, and how it can be done for little or no money—don’t believe it! Establishing a successful online business will require much of the same efforts and resources as starting a traditional business, only the risks are potentially much lower.

As you get started, you’ll need to develop a well-thought-out business plan, invest a significant amount of time, make some type of financial commitment, and do an incredible amount of research about your product (or products), your target market, the viability of your overall business idea, and the Web itself.

There are a lot of mistakes you can make when trying to establish an online business and create an online presence for that business. There are also many scams out there targeting would-be entrepreneurs looking to go online in pursuit of riches.

try to formulate in your mind (and write down on paper) ideas about what type of online-based business you’d be interested in creating, what resources you already have at your disposal, and what useful skills and knowledge you possess. Also, consider what information, skills, knowledge,and resources (financial and otherwise) you know you’re lacking.

Once you come up with what you consider to be a brilliant online-based business idea, test it, do research, become an expert regarding who your potential competition will be, and learn everything there is to know about your product or service. Most importantly, you need to understand your target audience and what needs or desires your online business will be fulfilling (or what problems your product/service will solve).

For the purposes of this book, an online business refers to any type of business venture being launched on the Internet. An e-commerce site refers to a website designed to accept orders for products or services. A shopping-cart application is the part of your website that contains the order form and is used to process orders along with credit-card, check, or PayPal payments. PayPal (www.PayPal.com) is a service, owned by eBay, which allows members to easily and securely send and receive money online for purchases made online. Once a PayPal account is created by a Web surfer, he or she can quickly make payments for items purchased online using funds from their checking account, credit card, debit card, or money stored in their PayPal onlinebased account. PayPal offers an assortment of value-added services to make online financial transactions more secure, especially if items are being bought and sold via online auctions or e-commerce websites.

E-commerce sites typically accept credit-card payments from customers and allow visitors to shop directly online without having to call a toll-free phone number, send a fax, or mail an order form to place an order. Keep in mind, however, that there are countless other terms tossed around this industry to describe online businesses or e-commerce sites, such as

■ Virtual businesses
■ Virtual stores
■ E-stores
■ Electronic malls
■ E-businesses

No matter what type of online business you’re hoping to launch, the level of planning, the steps you’ll need to take, and the amount of effort required will basically be the same, although, as you’ll learn from reading this book, there are many options available to you.

As an entrepreneur, you have taken the first step in identifying the Web as offering boundless opportunity. The next step is discovering how to focus on one aspect of the e-commerce industry in order to find a specific business opportunity that’s viable—and of interest to you.

by Jason R. Rich

There are many ways to create a page to index by search engines or create the position of a website are in a position higher than the previous page of search results in a particular keyword, one of which is the optimize page itself (the structure of a page that is a good search engine considerations index in a website and increase the position of the search results page)

Page Title
Should a title page or in an article on a website contain keywords. Many of the search results page displays the website with the same keywords in the title of the article or web page with the keywords searched. Difficult to create a website located on the top search results for keywords that have a high rating.

Heading
Use keywords in the h1 heading or H2 also give emphasis on the keyword, the search engine so that the words in h1 and H2 as a word is important, especially if the word in the h1/h2 are similar to the title page.

Keyword Density
One page website should contain keywords that are repeated therein. Of course, the amount should be tailored to the needs and proportional to the length of a page / article. Words that are too little to create a page in the search engine it is difficult to index page based on keywords is, but words that are too much can be considered as spam by search engines that can make the page not index.

Link Keywords
Keywords that are made as a link to another page (internal or external link) can also strengthen the keyword page within the website and can attract the search engines for the index.

Meta Tags
Meta tags also have the same function as the link keywords, that is able to attract search engines to index page.

Link Popularity
One other important thing is the link from another website that leads to your website. This is one of the first search engine to determine a page's ranking in the search results page. If an important site (have a high Page Rank) has a link to your website (website recommends your website), then search engines will also consider your website as important for the index.

Why not work at home and make money online using today’s internet technology?

With a home business using proven internet marketing techniques and opportunities it’s easy. Really!

Now, more than ever, we are seeing a revolution of people starting a work at home internet business.

If you’ve ever dreamed of having a home business, you owe it to yourself to check it out. All you have to do is follow easy steps to start growing your income.

It all has to do with marketing and creating residual income.You make money using a home business opportunity and use internet marketing tools to promote it.

Now we have email, autoresponders, search engines, marketing websites, affiliate programs, marketing experts, all of which are now very low cost and instantly available.

Think about this for a moment. A few years ago, starting a work at home business would cost at least a few thousand dollars. Now you can get started for under one hundred dollars.

A traditional business can cost thousands per month for rent, employees, insurance and inventory.

If you’re a stay at home mom, retiree, currently unemployed, or just looking to make money online, this may be the answer for you. With thousands of internet marketing home businesses out there, why not become one of them.

Others are taking advantage of the many resources, tools, and proven techniques. Be a work at home mom, a work at home dad, or just someone who is not satisfied with their job. You can start today. The possibilities are endless!

Thousands everyday log onto the internet for their fist time.

Internet marketing and having a home business is a great opportunity that is simply too good to pass up, because it’s so easy to get started. You don’t have to take my word for it, check out some work at home business websites and see for yourself.

With a home business you are in charge. You make the hours, take the orders and collect the income! Sound easy? Well, it is.

As I mentioned, the marketing tools you need to make money online are now all provided. Now, not tomorrow, or the next day. Many have seen their home business income grow, all the while working from the comfort of their own home.

Do you have children? Wouldn’t you rather be with them as much as possible, while still making money working from home?

Would you like to have your own hours? Are you tired of a long commute? How does your boss treat you?

These are some of the questions you may want to ask yourself.

Granted, a home business opportunity isn’t for everyone. You do have to put some time and energy into making it work, it really depends on you! But if you are serious about building a home business, then you really should look into how to start one.

As a member of the Better Internet Bureau, (certified quality site) and a Member of i Cop, (protecting the consumer) we are committed to upholding the highest business and ethical standards possible. It’s important for you to feel comfortable using a marketing service to get you set up and started in the right direction.

It’s never too late to start taking advantage of a work at home opportunity. Turn many hours of research with proven methods into your own home business and make money online.



About the author:

Providing real directory entries to improve your search engine ranking, and is an important part of SEO process. There are several human edited directories (free and paid) that allows directory entries. Have a certain human edited directory of the process. Each submission is checked for this category is submitted to them and also if there is a title page and pages that fit the description. After that, it relies on human editors whether they accept, reject or change the directory submission request.

Of the benefits of Web Directory Submissions many search engines give more weight to the web directory. The reason for this is that many of the directory such as Yahoo!, Open the directory, business.com are human edited directory and submit only the relevant websites. As search engine algorithms are always vulnerable, search engines often rely on manually edited search directory entries. If the search engine submission in the correct category and have the relevant page titles and description, then you surely boosting search engine ranking of your website.

During 4 years, SEO In The World has been successfully executed manually directory of thousands of customers sites related to all types of industry with the highest approval that repeatedly lead to an increase in search engine ranking, and increase crawl index, more traffic, increase brand and more conversions and sales.

If you’ve recently purchased a computer, or are just learning about using email and the internet, you may have heard about computer viruses and anti-virus software. You may be wondering if this is something that you should be concerned about, and if so, what you should do about it. This article will attempt to answer these questions for you.

First, you may be wondering just what a computer virus is. Basically a computer virus is one of many types of small programs that install themselves on your computer without your consent. Usually they enter your program through an email, or while you are browsing a website.

When these programs run, usually without you knowing, they can cause all types of problems with your computer. Some viruses can be mildly annoying, slowing down your computer as they use your computer’s resources for another purpose. Others can be very dangerous, collecting your personal information and sending it to another party, or damaging your hard-drive.

True to their name, viruses are able to use your internet connection and email program and send themselves to the computers of other people you know, spreading themselves just like a contagious disease.

Because of this, just like the health of your body, when it comes to computer viruses, an ounce of prevention is worth a pound of cure. It is much easier to prevent viruses from entering your computer than it is to get rid of them and cure your computer once it becomes infected. This is why Anti-Virus software is important.

Once you realize that you need anti-virus software installed and running on your computer, you’ll have to choose which one to purchase and install. This can be a complicated process, but here are some tips to make it a bit easier.

First, check your computer to see if it came with anti-virus software. Many new computers are shipped with anti-virus programs already to go on them, you just need to turn them on. Check your instruction manual to see if this is the case with your computer.

Once you have your anti-virus installed and running on your computer, be sure to contact the software’s support if you have any questions. It is also important to keep your software updated. Many of these programs will automatically update themselves when you are online. This is very important since new viruses are always appearing and you want to make sure your computer is protected.

Angie Noack is a business strategist with a sharp edge for technology. With her unique ability to combine these two skills, she's able to help businesses save time and increase profits. You can find her online at http://softwaresoftwaresystems.com