Adsense Business In A Blog

1. Does the company offer free website design?


2. How many keywords does your web site cater to?


3. How search engine-compatible is your website?


4. Do you know your competitors?


5. How efficient is the monthly marketing plan?


If you've procured the right answers for the previous questions, then you can finally say: "Now that's low cost aggressive internet marketing."

About the author:

About the author:

Pay-Per-Click - PPC


Search Engine Optimization – SEO



Marketing Marriage


PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.


About the author:
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com

time.





give you repeat advertising? Which put your ads into the best target market?


Joe Bingham, Editor of the NetPlay Newsletters
Publish Your Own Quality Ezine with Little Work and a Lot of Help
http://www.netplaynewsletters.com/publisher.html

I have written this book to provide you with an overview of the issues that determine success or
failure in a small business. Experienced lenders, investors and entrepreneurs want a plan that
takes these issues into account. Of course, this book can’t cover everything. Here are some of the
key business components that are left out of this initial planning process.

1. Bookkeeping and Accounting

This book discusses the numbers and concepts you as the business owner need to open and
manage your small business. You have the responsibility to create bookkeeping and accounting
systems and make sure they function adequately. (Some suggestions for setting up a system are
contained in Chapter 6, Section D.)

One of the items generated by your accounting system will be a balance sheet. A balance sheet is
a snapshot at a particular moment in time that lists the money value of everything you own and
everything you owe to someone else.
2. Taxes
While there are a few mentions of tax issues throughout the book, most of the planning information doesn’t discuss how taxes will be calculated or paid. The book focuses its efforts on making a profit and a positive cash flow. If you make a profit, you’ll pay taxes and if you don’t make a profit, you’ll pay fewer taxes. A CPA or tax advisor can help you with tax strategies.

3. Securities Laws
If you plan to raise money by selling shares in a corporation or limited partnership, you’ll fall under state or federal securities regulations. You can, however, borrow money or take in a general partner without being affected by securities laws. A complete discussion of these issues is beyond the scope of this book. For now, take note that you must comply with securities regulations after you complete your plan and before you take any money into your business from selling shares or partnership interests.

4. Your Management Skill
This book shows you how to write a very good business plan and loan application. However, your
ultimate success rests on your ability to implement your plans—on your management skills. If you have any doubts about your management ability.

5. Issues Specific to Your Business
How successfully your business relates to the market, the business environment and the
competition may be affected by patents, franchises, foreign competition, location and the like. Of
necessity, this book focuses on principles common to all businesses and does not discuss the
specific items that distinguish your business from other businesses. For example, this book doesn’t discuss how to price your products to meet your competition; I assume that you have enough knowledge about your chosen business to answer that question.

What Is a Business Plan?

A business plan is a written statement that describes and analyzes your business and gives
detailed projections about its future. A business plan also covers the financial aspects of starting or expanding your business—how much money you need and how you’ll pay it back.

Writing a business plan is a lot of work. So why take the time to write one? The best answer is the wisdom gained by literally millions of business owners just like you. Almost without exception, each business owner with a plan is pleased she has one, and each owner without a plan wishes he had written one.

Why Write a Business Plan?

Here are some of the specific and immediate benefits you will derive from writing your business
plan.

1. Helps You Get Money

Most lenders or investors require a written business plan before they will consider your proposal
seriously. Even some landlords require a sound business plan before they will lease you space.
Before making a commitment to you, they want to see that you have thought through critical issues facing you as a business owner and that you really understand your business. They also want to make sure your business has a good chance of succeeding.

In my experience, about 35% to 40% of the people currently in business do not know how money flows through their business. Writing a business plan with this book teaches you where money comes from and where it goes. Is it any wonder that your backers want to see your plan before they consider your financial request?

There are as many potential lenders and investors as there are prospective business owners. If
you have a thoroughly thought out business and financial plan that demonstrates a good likelihood of success and you are persistent, you will find the money you need. Of course, it may take longer than you expect and require more work than you expect, but you will ultimately be successful if you believe in your business.

2. Helps You Decide to Proceed or Stop

One major theme of the book may surprise you. It’s as simple as it is important. You, as the
prospective business owner, are the most important person you must convince of the soundness
of your proposal. Therefore, much of the work you are asked to do here serves a dual purpose. It
is designed to provide answers to all the questions that prospective lenders and investors will ask.

But it will also teach you how money flows through your business, what the strengths and
weaknesses in your business concept are and what your realistic chances of success are.
The detailed planning process described in this book is not infallible—nothing is in a small
business—but it should help you uncover and correct flaws in your business concept. If this
analysis demonstrates that your idea won’t work, you’ll be able to avoid starting or expanding your business. This is extremely important. It should go without saying that a great many
businesspeople owe their ultimate success to an earlier decision not to start a business with built in problems.

3. Lets You Improve Your Business Concept

Writing a plan allows you to see how changing parts of the plan increases profits or accomplishes
other goals. You can tinker with individual parts of your business with no cash outlay. If you’re
using a computer spreadsheet to make financial projections, you can try out different alternatives even more quickly. This ability to fine tune your plans and business design increases your chances of success.

For example, let’s say that your idea is to start a business importing Korean leather jackets.
Everything looks great on the first pass through your plan. Then you read an article about the
declining exchange ratio of U.S. dollars to Korean currency. After doing some homework about
exchange rate fluctuations, you decide to increase your profit margin on the jackets to cover
anticipated declines in dollar purchasing power. This change shows you that your prices are still
competitive with other jackets and that your average profits will increase. And you are now covered for any likely decline in exchange rates.

4. Improves Your Odds of Success

One way of looking at business is that it’s a gamble. You open or expand a business and gamble
your and the bank’s or investor’s money. If you’re right, you make a profit and pay back the loans and everyone’s happy. But if your estimate is wrong, you and the bank or investors can lose money and experience the discomfort that comes from failure. (Of course, a bank probably is protected because it has title to the collateral you put up to get the loan. See Chapter 4 for a
complete discussion.)

Writing a business plan helps beat the odds. Most new, small businesses don’t last very long. And, most small businesses don’t have a business plan. Is that only a coincidence, or is there a
connection between these two seemingly unconnected facts? My suggestion is this: Let someone
else prove the connection wrong. Why not be prudent and improve your odds by writing a plan?

5. Helps You Keep on Track

Many business owners spend countless hours handling emergencies, simply because they haven’t learned how to plan ahead. This book helps you anticipate problems and solve them before theybecome disasters. A written business plan gives you a clear course toward the future and makes your decision making easier. Some problems and opportunities may represent a change of direction worth following, while others may be distractions that referring to your business plan will enable you to avoid. The black and white of your written business plan will help you face facts if things don’t work out as expected. For example, if you planned to be making a living three months after start-up, and six months later you’re going into the hole at the rate of $100 per day, your business plan should help you see that changes are necessary. It’s all too easy to delude yourself into keeping a business going that will never meet its goals if you approach things with a “just another month or two and I’ll be there” attitude, rather than comparing your results to your goals.

AdSense is a Google program that lets you earn money by hosting Google ads on your Web site, 24/7, nonstop, all day, all night, 365 days a year. You’ve probably seen the “Ads by Google” boxes on Web sites. Whenever you see these, the owners of these Web sites are making money from these ads. For sites that generate a lot of traffic, it can be a substantial amount of money. There are tricks for improving the visibility of these ads so that people have a higher tendency to click the ads, which generates the money. Depending on the type of ad, simply the ad does not always generate income. The idea is that these ads drive people to advertiser’s Web sites. It is simple to get started in this program, and within a couple of months you could be receiving your first check from Google.

Applying for an Account

To get started, you’ll need an AdSense account. This is separate from your Google account. Google will need much more information so that they can pay you. First, point your Web browser to www.google.com/adsense. The first part of the AdSense application asks you about your Web site. First, type the URL of your site, and then enter the display language of your site by selecting a language from the drop-down list. At this point, don’t worry that you have several Web sites you’d like to host ads on. Google needs one to get started. You can use your AdSense account for as many Web sites as you like.

Note:

When you’re not certain if you have an AdSense account, try logging in with your Google account. If you do not have an AdSense account Google asks if you want to create one.

Next, you must complete the form that gives Google your contact information, including the following information:

• Account type: Individual or business. Select the business option only if your business has 20 or more employees; all others should select individual.

• Country or Territory: Select your country or territory from the drop-down list.

• Payee name: This is your name or the name of your business if you select business in the account type. Checks are made out in this name. This should be your full name and should not include initials.

• Address: Type your full mailing address. This is where the check is mailed, so it should be complete and correct. Fill in Address 1, optional Address 2, City, State, and Zip Code. The country should be the one you selected in Country or Territory. Your address cannot be a P.O. Box.

• Phone: Type your phone number including area code and country code when outside the United States. The fax field is optional.

• Email preference: Choose whether you want Google to send you service announcements regarding AdSense.

• Products: Select AdSense for content, AdSense for search, or both.

• Agree to the AdSense policies: Basically, you can’t put AdSense units on porn sites or “Click this ad” pages. You agree not to cheat Google by clicking the ads to earn money. You agree that you can accept checks under the payee name you entered and that you have read and you consent to the AdSense Program Policies.

When you finish filling in the form, click Submit Information. Your information is transmitted securely (encrypted) to Google.

When your account is accepted and you are ready to log in to your account, you can begin creating ad units to appear on your Web page (and start making money). Begin by clicking the AdSense Setup tab, as shown in Figure 35.1.

In the AdSense Setup tab, you can install one of three types of products. An AdSense product is the small display, similar to the three shown in Figure 35.1 that can appear on your Web page. Some products pay money simply when someone views the ad displayed. These are called impressions, and you are paid based on the number of people who view certain types of ad units on your page.

Blogging is easy, blogging is fun. And what’s more…it can help your business in a lot of always. A blog is a frequent, chronological publication of personal thoughts and web links in the cyberspace. You could call it an e-diary where you can register your thoughts, opinion and comments on anything and everything under the sun that interests you. Though people had been ‘at it’ long before the term blog was coined; it has gained currency as an effective medium of communicating over the Internet only recently. The introduction of automated published software like “Blogger” at www.blogger.com has been instrumental in blogging success. A blog or a weblog’ is conceptually similar to a website and is accessible to anyone on the Internet.

There are millions of bloggers in the world today blogging away to glory. But blogging can be more than just chatter in the cyberspace. It can be a great tool for boosting your online business’s profitability once you’ve understood how it works and what are its limitations. Take a look at http://en.wikipedia.org/wiki/Weblog#Corporate for some more information.

How to become a Blogger?
The key to learning how to become a blogger is to start blogging! Easier said than done? Not really. There are several websites that can give you information on how to be a blogger. Blogger.com is one of them. You have three options here to choose from:

• Have a hosted service like Blogger allows you to set up an account and fire away in a
  matter of minutes.
• A remotely installed blog like movabletype allows you to install on a server for a small
  fee.
• Desktop blog programs like Radio Userland are installed on your desktop and then uploaded to a host. These are usually desktop programmes that include hosting and
  upgradation for a certain period of time and charge you a small fee.

You can get more information on blogging resources from http://www.blogroots.com/resources.blog.
Also see: http://www.blogger.com/start

Once you have decided what option you want for setting up your weblog/ blog you are ready to start blogging. It is that easy. It could take a while before anyone will notice your little blog in the corner and take you seriously. But you can cut down this time with some great ideas at: http://help.blogger.com

offers some great ideas on increasing your blog’s readership. There is a Chinese saying, “ It’s a wise man who learns from others’ mistakes”. Read others blogs to see what works and what doesn’t, what are their writing styles etc. It’s a great way to teach yourself and fun too…. you are learning on some one else’s expense.

Guidelines for the greenhorn blogger

Here are some simple guidelines for a newbie blogger. Take a chance with these to increase your chances of success.

1. Get Blogging: Like I said earlier, the best way to learn blogging is to start
   blogging.
2. Recognize your motivation: Why are you blogging? What do you hope to
   achieve?
3. Link to other blogs: the best way to popularise your blog is to link to other
   blogs. So link you must!
4. Develop a unique style of writing: Developing a writing style is an
   evolutionary process. Try different approaches and formats until you find one that
   fits your message, audience, and personal motivations.
5. Express your personality... let your humour, your perspective on life, and your
   values shine in your writing.
6. Be regular with your posting: readers will quickly wander away from blogs
   that are not updated regularly. So this is very important.

More blogging resources are available at: (www.lights.com/weblogs)

How to profit from Blogging?
Now that you have understood what a blog is and how to get blogging, its time to make it pay. Blogging is a great way to enhance your online company’s bottomline. It is a popular and an easy medium and has potential of reaching millions.

Here are some tips for you to turn blogging into a serious profitable strategy

1. Customer Interaction: A blog is a good means to keep in touch with your customers
   regularly. You can keep them updated on new events, happening in your company, new
   products and services and other developments. the best part is that you can do it more
   cost effectively and in much less time than other methods like newsletters, customer
   updates and customer meetings. The elements of interactivity, community and collaboration are key here. Your blog can also serve as a platform for advertising,
   promotion and even internal communications. One well-known business example is
   software company Macromedia's use of blogging to keep customers updated on what's
   happening with its products.
2. Query management: With a blog you can receive and answer to customer queries
   more quickly than an email. For potential customers it is very important to have a sharp
   turnaround and you can do that easily with a blog.
3. Link to other sites: Linking your blog to other similar, but not competing, sites is a
   great way to get some free publicity and traffic for your online business. It is also one big
   reason why Search Engines will grab your site in their result pages. Ask any online
   entrepreneur what getting quality traffic to a website means and you’ll know what I am
   talking about.
4. Get Feedback: Getting feedback from your customers on your products and services,
   on your company practices and other things is one of the most valuable resources you
   can build. With a blog, it is not just easier but also time saving for customers to leave
   feedback for you without filling complicated and mile long forms.
5. Get Google to work for you: Selling ad space is one of the most popular revenue
   streams for online businesses. With Google’s free AdSense service it just got easier
   www.google.com/adsense. AdSense allows bloggers to display up to three contentspecific
   "ad units" (boxes that can hold up to four ads each) per page. Each time a visitor
   clicks these ads, you get paid. Need more convincing?
6. Become an affiliate: Your blog can become a cash cow by using the simple idea of
   becoming an affiliate for other websites. An affiliate basically carries a link to the other
   site and each time some one clicks on that link, you get a small commission for it.
7. Donations: If you are running a blog that people love to read and keep coming back in
   hordes, why not ask them for some monetary appreciation?

Put on your thinking cap and let your imagination run unbridled. You will surprise yourself with the number of ideas that will make your blog less of a personal e-diary and more of a digital cash cow. Blogging is a relatively new marketing arena for webpreneurs, but has immense possibility and potential. Be sure to get on to the bandwagon early in the game and reap your benefits later.

Switching e-mail programs is often a big decision. E-mail has become such an important part of the way that we communicate with others that we have come to expect e-mail software to act and perform in a certain way. When checking your e-mail, you shouldn’t have to think too much about the software you are using to read, respond to, and compose new e-mail messages.

When deciding to use Gmail (http://gmail.google.com) for your e-mail rather than another Web-based e-mail program, you should consider some of the features. These features can include important things such as the amount of online storage offered or the compatibility of the Web-based e-mail program with your preferred Web browser, or less important things such as the ability to customize the user interface of the Web e-mail program. Gmail’s interface is currently not customizable, where Yahoo allows you to have message stationary and

MSN/Hotmail allows you to customize your interface with nine different color schemes. Yahoo and MSN/ Hotmail also have drag-and-drop message interfaces where Gmail does not. But while these features are incidental, nice-to-have features, the core program is where Gmail excels.

The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.

However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.

One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g.,mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.

Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.

About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks
and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com

You may not know what Google Adsense Program is but you’ve probably heard it before. Google Adsense program is one of the hottest ways to make passive income for people with all types of websites. The Google Adsense program consists of Google Adsense for content and Google Adsense for Search.

Google Adsense content is an easy way for website owner to make money by displaying Google’s Adsense ads on the content pages of their websites. Google Adsense will deliver ads that are most related to your site content. Google Adsense for Search provides Google search capability to your website. For more details go to www.adsense-income-exposed.com. The Adsense Ads will be displayed in the search results pages.

How do You Make Money with Google Adsense?

As mentioned, Google will deliver the Adsense ads that are best match the content of your web page. Every time a user clicks on a Google Adsense ad, Google will pay you. Google will share a portion of the profit it gets from its advertisers with you. Since Google provides you the ads, you no longer have to worry about dealing with your advertisers. It is so easy to set up an Adsense Account and start making money with Adsense. Everyone should give it a try.

How Do You Get Started?

Before you apply for a Google Adsense account, you should have your own website ready. If your site is still under construction or it is not ready, your application will be rejected. You can resubmit your application once your site is ready and Google will review your application. It takes a day or two for Google Adsense team to approve a new Adsense application. Read this before you apply for your Google Adsense account.

Once your application is approved, it takes only minutes to set up the Google Adsense Ad on your website. All you have to do is cut and paste a designated block of HTML code into the source code for your site. Once you’ve done that, you will start seeing Adsense Ads on your site.

A Piece of Advice

Please read the terms and conditions of Google Adsense program carefully because if you’re caught violating these terms and conditions, you will be banned for life. For more information login to www.instant-adsense-dollars.com. You should never ever try to manipulate your Adsense income by clicking on Google Adsense ads on your website or ask someone to click on the Adsense ads intentionally. Google Adsense is intelligent enough to know the click fraud and they will terminate your Adsense account immediately. It is almost impossible to make an appeal to Google without a good and valid reason.

Author : Harpreet

As more and more people are getting into the AdSense game, there seem to be many questions asked again and again by the newcomers. Here, I have compiled detailed explanations to some common AdSense terms, facts, and performance tips.
Terminology
Real Stats (Figures based on actual performance tracking updated several times a day)

• Page Impressions: The number of times an ad unit (a collection of 1 to 4 ads). If you have two ad units on a page, then every time the page loads you get two page impressions. Page Impressions DO include PSA (Public Service Ads) and Alternate Ads.
• Clicks: The number of times someone clicks on an ad. Clicks on PSA will be included in this stat as well.
• Earnings: Money you’ve made.

Derived Stats (Figures calculated from the real stats)

• Clickthrough Rate: Clicks/Page Impressions. It is expressed as a percentage.
• Effective CPM:. Earnings per thousand page impressions. Calculated by 1000 X Earnings / Page Impressions
• EPC: Your EPC is not displayed because it does not really matter. EPC stands for Earnings Per Click (Earnings/Clicks) and is frequently talked about.

Facts (What we've discovered)

1. Stats Update Frequency/Delay: Although AdSense stats usually updates every couple hours, you don’t need to panic at all if you see no change in your stats for over 12 hours. Even if other webmasters are seeing normal updates.
2. Don’t worry about anomalies in your stats during the course of the day. These are not accurate. There could be delays in the update due to one reason or another. Only when you see figures for a new day can you know that the figures for the previous day are not going to change any more.
3. Sometimes the stats are carried forward several days. This happens when Google decides to freeze your clicks and earnings for fraud checking/tracking purposes or server delays. Thus, you may notice your earnings/clicks shoot straight up when you least expect it. It is possible for your CTR to go up by as much as 10%.
4. The update on the different stats are not synchronized. For example, when you check your account, the page impressions may be freshed updated, while the clicks and earnings are from two hours ago. Thus, there may be a sharp drop/increase in the derived stats. Due to this, you don’t need to fret over all these little bumps.
5. Often delays in updates foreshadow changes to the AdSense program. For example, slow updates preceded introduction of channels, TOS changes, and addition of new languages.
6. Channels are a great way for you to track the performance of your ad on a particular page/site. If you want to use the same code for all of your pages, you can also use the recently added URL channels. Of course, channel data are delayed by two days.

Performance Tips

1. EPC doesn’t matter! That is because you have absolutely no control over your EPC. Your EPC is influenced by many variables including your webpage content, advertiser’s budget, seasonal fluctuations and more. Thus, the productive thing to do is concentrate on the factors that you have control over such as CTR and page impressions.
2. How well am I doing?
   Many of us probably wonder how we are doing compared to other AdSense users, including myself. However, we really can’t get a good sense of the average if Google doesn't disclose their figures, which they don’t. Since people doing well with AdSense generally don’t like to reveal their earnings due to the fear that they may be terminated by the program, any discussion about an average EPC/CTR/CPM is a waste of time.
3. From various experiments by myself and other webmasters, we can conclude (at least for now) that using image/text ads instead of just text ads will dramatically decrease you CTR because of various reasons. (i.e. fewer advertisers, banner blindness etc.) However, the EPC is usually slightly higher.
4. Blend in or stand out? This is completely site dependent. Sometimes, people will never click on your ads unless you “trick” them into doing so, although this is not so good for long term. Other sites will require your ad to scream in your visitor’s face to get good clicks. Do some extensive testing to find out what’s good for your site.
5. Make good use of the URL filter feature. Blocking repetitive (eBay ads) or boring ads (free smilies) will definitely increase your CTR.
   
6. Large rectangles placed above the fold will often generate most revenue. However, this may not be a good long term solution since such and ad is usually obstrusive and have little aesthetic value.
   
7. If you run a forum site, you may notice that your earnings are very low.
   Here is a solution: use a simple cookie-based php script that only displays AdSense ads once every 10 page views -- essentially a counter counts down from 10 to 0 and on 0 displays an AdSense block. Between the AdSense ads, display regular banner ads. Although your AdSense page impressions may be down, you will notice your CTR skyrocketing,
   and a large increase in overall earnings.

In conclusion: Play around with your ad to maximize your performance, and look at the big picture in your stats!
Tony Zhu is the owner of an online business resource website, InaWhim.com,
the largest free resource for the new and experienced home business owner. At InaWhim.com, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more. Everything FREE!
Article Source: http://EzineArticles.com

As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the AdSense ads displayed on the webmasters web site. In this article I want to give you a few simple ways to dramatically increase your AdSense income.

The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.

4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.

For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.

Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
•The more white space around your ads the better
•The closer to the top of the page the better
•The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your
AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google
AdSense program gives webmasters the ability to add a Google search box to
there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
If you don’t know where to start and you want to check out how I’ve incorporated the above ideas into of my website you can check it out below:
http://www.perfect-home-based-business-opportunities.com
Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of Perfect Home
Based Business Opportunities - The Internet's Top Home Based Business
Opportunities Free Information Resource! Also check out our Web Site
Promotion Section
Article Source: http://EzineArticles.com

As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.

For the past couple months AdSense has dominated forums, discussions, and newsletters all over the Internet. I've heard tales of fabulous riches to be made with AdSense, but up until now I've been admittedly skeptical of placing someone else's ads on my pages. Why? In short, I didn't like the idea of losing even a single visitor to another site.

The key to success with AdSense is to place your ads on pages that receive high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. It doesn't pay to target low cost-per-click keywords and place them on pages that don't receive hits. Instinctively, my mind drifted to horrible images in which my homepage was buried in little ads promoting other people's services. . .

Then I thought of what's proving to be an excellent idea on my first AdSense page. By placing my first AdSense link on a page that offers free ebooks related to marketing, I successfully blended a mix of two major factors for overall success.

1. Target high traffic pages on your site. I checked my logs and discovered many of my visitors take advantage of the free affiliate marketing resources and ebooks offered on my site. Hmm...
2. If possible place AdSense links on pages that produce little or better yet, no profit. By placing AdSense on a free resources page I have drastically reduced the amount of potential customers lost to other sites. Bingo!

End result? A high traffic page producing a minimal amount of revenue. Sounds like a perfect opportunity to pick up some extra cash with AdSense. This is especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a return on their services.

By no means is AdSense a perfect program, but, I've yet to stumble across a program that didn't have room for improvement in one category or another. My main gripe concerning AdSense is the inability to determine the profitability of a chosen keyword. competitive, high demand keywords will undoubtedly generate larger commissions, but the exact number is withheld by the big 'G'.

Google promises to update AdSense frequently, tweaking and polishing in order to maintain their 'squeaky-clean' image. Who knows, maybe some day we'll see AdSense add a 2nd tier? Can you imagine the smiles on the faces of webmasters around the world as they sign sub-affiliates and double, triple, quadruple etc...

The amount they earn from AdSense!
One particularly handy feature available with AdSense is the ability to filter out up to 200 urls. This gives you the option of 'blocking' spammy low value offers from your pages as well as competitors to your site. The possibilities are limitless, yet looming on the edge of my consciousness isthe fear that one day someone will find a way to exploit this 'golden goose' and
force Google to crack down (much like the pay-per-click affiliate programs of old.). For now they enforce a strict anti-spamming policy, anyone found to be spamming their own links or abusing AdSense by other means will find their AdSense privileges terminated. My advice is quite simple...

Hop on the AdSense bandwagon while you can at:
http://www.google.com/adsense
About The Author A complete explanation of how you can make money with AdSense can be found at:
http://www.smokesoft.net/adsense.html
Adam Buhler is the author of the Internet Marketing newsletter Affiliate Secrets.
He is offering a free trial copy of what's being called the BIBLE of selling on the net, "Make Your Site SELL!" for a limited time to anyone who subscribes at:
http://www.smokesoft.net/newsletter.html This article may be reprinted for use
in newsletters or websites provided the resource box is kept intact. Email notice of intent to publish is appreciated but not required: adam@smokesoft.net
adam@smokesoft.net
Article Source: http://EzineArticles.com

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites. Google provides a wide variety of ad formats to match the most suitable option
with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:

http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)
or
http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements
containing content in English, French, German, Italian, Dutch, Portuguese,
Japanese, or Spanish are all available.

Channels
Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in
custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate
alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

1. Web page content on pages that ads are served should be static not dynamic.
2. Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3. If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.
4. The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
   

Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.
About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in alphanumeric paging, SMS
and wireless messaging software solutions. Other sites by Sharon can be found
at http://www.softwaremarketingresource.com , and http://www.smallbusiness-
software.net
Article Source: http://EzineArticles.com

The truth about Google’s Adsense program is that it is amazing. It’s the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google’s Adsense, you’re truly missing out on a great opportunity. I’ve tried several other affiliate programs, and the only one that is creating revenue even close to Google’s, is the Amazon.com affiliate program.

Amazon.com’s affiliate program pays 5% commission and up for shipped products. It’s not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click throughs; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars.
Here are some basic tips for signing up with Google’s Adsense program.

Tip # 1 If you search multiple websites in different categories you’ll find one thing in common. Almost all of them have Google ads and nothing else. This is because most other programs are a waste of time. Don’t take my word for it. Try other programs, but don’t skip Google’s Adsense.

Tip # 2 Google’s search spiders are so specific, that the ads that appear on each page orrespond exactly to some element of that page. Therefore, having ads from other companies is not a good idea.

TIP # 3 You can place text, image, banner ads and even a search box that will earn your company revenue. Do not place a search box from another company on the same page as oogle’s search box. They may stop working with you. In summary, the Adsense program is a great way to make revenue, has incredibly targeted ads and don’t use other search boxes on the same page as a Google search box. If you have any questions about Google’s Adsense program, you can email me at tech1@techpizza.com

Shawn Ventura is the CEO of http://techpizza.com. He lives with his family in
New York, and is a freelance technology writer.
Article Source: http://EzineArticles.com

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpageand you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little. I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I new there must be a way to get more of my visitors to click on the ads.

Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there? Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject. After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can.

Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated. After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.

(c) Brad Bahr - All Rights reserved

About The Author

Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the Internet". It's filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com

brad_bahr@no-nonsense-internet-marketing.com

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.

By Halstatt Pires

I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. I soon realized that being able to help business owners to get results from these optimization methods and strategies could also be amazingly profitable. I found out that customers are your greatest resources and many of them are quite generous when you make an impact on their business. So the topic here is for those who want to profit from their skills (if you are not already doing very well and having an awesome time already).

It may seem like a strange thing to talk about but before I begin, I'll say this. There are many folks out there offering various SEO services and they are still not getting the profits that they would like to make. They are not REALLY profiting the way they might if they took a little different approach. The solutions that business owners need to really make a difference in the bottom line, require more than just bringing volumes of traffic to a site. You need targeted traffic mixed with a web strategy to compel response.

Then another group that seems to be doing well at first but the truth is they are making lots of promises and sales but they are not able to hang on to clients very long because they are not delivering long term results.

Many of my SEO clients have been with me 5 years plus. (I am still taking on new ones too.)

Let's talk about the benefits of SEO to you as a search engine marketer, then we'll give you 5 ways to profit:

Here are just a few legitimate benefits of offering SEO services to your clients.

• Increase your sales There's no telling how many sales you can make when you not only can talk the talk but you can walk the walk and REALLY deliver results. Prospects can sense there is something different about you and your services. You are known as the one who fixes up Web sites that don't work.
• Increase your repeat business I learned that just because someone buys a web site, it does not mean that they are happy with it. But if you can turn that Web site around and make it work, then that same client may even BUY a second or a third Web site, not to mention, buy various promotional services. All they need to see is, that what you do… really does work!
• Increase your referral business What can I say, but word gets around quick! Business owners talk to other business owners and every time you help someone out and make them successful on the net, it's like they tell everyone else they know. Referral business is wonderful!
• Increase your credibility With the right training and talent, your client comes to think of you as simply brilliant. This is not because you are REALLY brilliant, but you just look after your client's business as if it were your own. If your client insists that they have the best web marketer and SEO on the planet, why burst their bubble? You make them prosper and they make you prosper.
• Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week.
• Increase your authority I can not say enough about solid communication and managing client's expectations honestly.
• Build Client loyalty Let the competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.
  

Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?

Start focusing on your client's success.

Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.

Make your client successful and they will literally become part of YOUR sales team.

2. If you're not up to speed, you better catch up fast. A difference in your performance is a difference in your profits!

If you are not up to speed on solid SEO marketing techniques and methods, start learning now. Take a course or study at a live workshop, but however you do it, get your SEO skills up to speed so you can really help people. If you can show them a strategy that really puts dollars in their pocket, they'll put dollars in YOUR pocket!

3. How's your batting average? How about profit sharing?

If your skills are medium to above average, why not share in the profits yourself. I am referring to offering someone a vertical contract. This would be a deal where you own part of the company in return for making it successful with your SEO skills. Don't brush this off. There are some exceptional deals to be had if you start thinking laterally.

4. Don't forget your community and charitable work.

When's the last time you helped promoting a charitable work at NO cost. Build a site and promote it for the Literacy counsel or the Easter Seals Society or your Local Rotary Group or your Chamber of Commerce. Don't forget that this work will often open unusual and even surprising doors. Help make others successful and you will not fail. Many important leaders within your local community will be serving on these committees right next to you! A great way to network and meet new people and help the cause.

5. Watch the latest SEO trends and position yourself to take advantage.

The study and practice of SEO has been very good to me. Five years ago, I never dreamed that my study of Optimization would lead to the Internet lifestyle. I look after my clients well and sometimes go a little beyond what some might do in the call of duty. I have clients that pay me well for my services and demonstrate that they care about my business. As a result of the work I have done, I have enjoyed wonderful repeat business and client loyalty. Referral business is the best type of business going because it does not really involve a lot of preparation or hard work. You know that when you arrive, that they really want YOU to do the job because of your track record. It's wonderful business.

I could write a lot more but I hope you get the picture. If you have not been enjoying good profits, a rewarding lifestyle and being appreciated by your clients your need a plan of action.

SUGGESTIONS:

1. You MUST be able to "deliver" and really make a difference. Do whatever it takes to get your SEO skills and lateral thinking skills up to speed.
2. Run a balanced business. Are you charging for what your services are worth? There are some folks who charge steeply and don't know how to get the results. For gosh sakes, if you're good at what you do, make sure you are charging well for your services. You DESERVE fair reward if your considerable skills are helping other business owners to prosper. (some people are afraid to charge for their work). Note: The ones that charge steeply but DON'T deliver may make a few dollars initially, but they won't enjoy the customer loyalty, the referral business, repeat business that you do and they won't have a "customer for life" like you will.
3. Don't forget to recognize and be thankful for the progress you've already made. Be sure to benchmark your victories but even more important, celebrate your CLIENT'S VICTORIES too! After all, you helped bring them about.
4. Give something back to your community (with gladness). Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you'll have strangers coming out of the woodwork to take you to dinner and pick your brain). Proceed with wisdom.
5. You must be willing to change and take action! Performing the way you perform now has delivered a certain result. So if your happy with that result, carry on exactly the same way and you should get very similar results. If you are not happy with your results now, then you must change the way you do things.
   

Same action = same result
Different action = new results
Are you looking for new results?
Is it a time for a change of action?
Here’s wishing you the ultimate success.

By John Alexander

SEO is a modern age Internet Marketing Science, which is the success story behind several online portals relating to wide range of online businesses. But the real question is “What is the ultimate SEO marketing Solution?”. This is the question which pops up in the mind of every single business owner across the globe.

Before embarking on SEO Marketing, I will take you through different types of marketing techniques prevalent in the market.

Some of the well known marketing techniques are as follow: -

1. Marketing Offline – Take the case of a pizza delivery shop where every single marketing has be done offline, so in this case they will target newspapers, boards across the road, popular radio channels, and television to promote their new pizza product.
2. Marketing Online and Offline - Suppose you are having a travel related website, and want to pull customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example.
3. SEO Online Marketing - Some businesses are completely dependent on Internet, like software development, online casinos, web design, web development, web hosting, and many other businesses. In these businesses, the probability of finding a customer online is 100 times greater than any other marketing channel.
   

So, the next question which pops up in your mind is, "Where should I start
from?" .Below you will find a step by step guide for online seo marketing

Some of them are as follow:

Step 1: Log on to https://signup.overture.com/signup/ss/ols/addListings.do,
and do a little research on different keywords, and select the best keyword
which relates to your business. Here you will have to choose some of the top
ranking keywords.

Step 2: Here you will start working on the SEO for a list of selected keywords, and you can choose any of the three options listed below.

• PPC/Pay per Click - PPC means that your site will start to show for this keyword, from the very moment you pay PPC fees to YAHOO, MSN or GOOGLE. Choose the keyword which is well under your budget, and relates to your business pretty well. Suppose you choose “bad credit home equity loan” keyword, which will cost you around 5,655.00$/month. This cost will be 100% payable to Yahoo, Google, or any other search engine. Further, you will have to hire a PPC Seo Marketing specialist, who will further cost you around 1000$-10,000$ depending upon the keyword chosen. If you can handle PPC yourself, you can surely cut down on your expenditure.

• Organic SEO/ Natural SEO - In natural SEO you are not supposed to pay any monthly charges to Yahoo, Google, or MSN. In case of PPC if you don’t pay fixed amount for the next month your website doesn’t show up. Organic/Natural Seo option is often opted by Businesses which do not want to pay hefty PPC amounts, or those who have broader vision of Marketing. In Organic SEO, time frame is a major drawback. If you are targeting a top level keyword, it can easily take somewhere around 2-6 months, depending upon the keywords.

• PPC + Organic SEO - Some companies are familiar with the time frame constraint of organic SEO, so they immediately “kick start” with PPC, and Organic Seo as well. PPC campaigns will start to show results within 4-5 days, whereas organic SEO can take up to 2-6 months. Once their website starts showing on natural seo rankings on various search engines like Google, Yahoo, and Msn, they simply pull back their PPC campaigns, and will resort to pushing their site up to the top level using natural seo rankings.
  

These were some of the techniques used in Search engine optimization Marketing. Case 1, 2, and 3 are applicable to a number of different companies and business set up. It's up to the owner to decide which way to head in Online Internet Marketing.

By Bhupinder Singh

What is PPC?

PPC stands for Pay Per Click. Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. A well managed pay per click campaign can, in fact, make the difference between profitability and loss.

Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

The search engines are primarily one of the best sources for targeted traffic to your website. With PPC advertising, your website can appear on the search results for as many keywords and key phrases of your choice. It allows you to get more targeted site traffic instantly. But Pay Per Click needs effective management as well. Without proper PPC management, you might just be wasting time and money.

Before spending any money with a pay per click search engine, be sure they can answer the following questions:

• How many searches a month are performed at the search engine?
• What major search partners or affiliates does the search engine have?
• How many searches are generated each month by the search partners or affiliates?
• Is it possible to opt out of having your listing appear in the results of the affiliate sites?
• What fraud prevention mechanisms are in place?
  

This form of advertising has become so popular on Google that it can now be difficult to find keywords that are useful and related to your content without spending a fortune. There are however, some things to keep in mind that will help you to become more profitable with pay per click advertising.

A growing problem among PPC advertisers is that their competition has been known to click on their ads in order to up their bill with Google. This is not always the case, but bewares of this practice. The real goal you have here is to convert the clicks to sales.

For the future of pay per click management agencies, consider this:

• It should now be easier to earn large commissions on pay per click ad spend
• Returns are more easily guaranteed to clients with PPC
• SEO is perceived to be more difficult and less rewarding
  

Google themselves intend to drive SEO agencies out of business if they stick to SEO, and they are providing lower hanging fruit to agencies so that they consider switching more clients to pay per click advertising.

Pay Per Click management can bring success to PPC campaigns when done accordingly. Pay per click advertising is based on the auctioning of keywords. The more popular the keyword, the more money a company will pay to use it.

Often PPC advertising generates results immediately, so don't put off upgrading your system if necessary. Always make sure that your site is in top shape before you advertise as well. Sending someone to a site that is incomplete or not in top form will set a bad first impression and you will lose a potential sale.

PPC advertising is a very tricky thing. Pay careful attention to your pay per click campaigns. In many cases the network through which you advertised with freeze your ads for different reasons.

When using pay per click advertising, avoid the top three slots. Top three sites receive a lot of accident clicks and 'test' clicks. You definitely do not want these most of the time, as these searchers wont be as interested in your site as someone who actually read your advertisement and decided to check out your website.

by : Keyur Parmar

Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.

PPC For Testing

Let’s say you have a site offering a service or product in the travel market. You’ve put together a healthy budget and decided to go for broke. Yep, you’re optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, you’ve decided to have a go at “Europe travel”, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You start shopping for your private jet only to realize a very disturbing thing. You are getting thousands of visits, but few sales. After running calculations, you find the site is converting at 1 in 10,000.

Houston, we have a problem.

A PPC campaign should be used to test your site against keyword phrases before you spend the time and money on an seo campaign. The best platforms to use for your campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms.

After opening accounts and laying a credit card down at the PPC alter, you need to give some thought at to how you will test your keywords. Here’s a hint. The campaign should be designed to test the keyword phrases, not maximize sales. This may sound like a strange statement, but keep in mind the purpose of the campaign. You are determining whether you have picked appropriate keyword phrases for the seo campaign. So, how does it all go wrong?

With both Overture and Adwords, you have the ability to designate the reach of your keyword phrases. Most pick the “broad match” option, which is terrible for testing. With broad match, your advertisements are going to appear for your keyword phrase AND variations of the phrase. Since the ad is appearing on a variety of keyword phrases, the results can give you a false impression of the value of the primary keyword phrase.

Going back to our example, we start a Google Adwords campaign for “Europe travel” and use the default broad match option. After a month, we are happy to find the ads converting at 1 in 70. Having validated the keyword phrase, we set off on the long seo campaign. But are we really sure about the validity of the keyword phrase. Since Google has been known to seriously expand keyword phrases under the broad match option, how do we know that the true keyword phrase isn’t “European travel”? We don’t unless we take a few additional steps.

The first step is to limit the PPC advertisements by bypassing the broad match option. Instead, you want to limit the appearance of the ad only to searches for the exact keyword phrase. In Adwords, this is known as the “exact phrase” match. To designate it, you simply place brackets “[]” around the keyword phrase. Second, you need to track traffic originating from the ads. This can be done using tracking tools on your server or through the tracking options offered by each PPC platform. Regardless of your choice, the resulting data will give a much truer picture of the value of the particular keyword phrases.

Nothing is more aggravating then getting top rankings, but miserable conversions. The only way to beat this problem is to test, test, test. Using PPC campaigns at the outset of an Internet marketing efforts can save you a lot of headaches later on.

By Halstatt Pires