Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Taking Advantage of the BEST Advertising Around

There simply is no other form of advertising that is as effective as ezine advertising. Think about what the good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to opt-in individuals, and they present their advertising as an important feature that readers should look over.

Think about what ezine publishers are trying to do. They continually search for additional subscribers. They do their best to keep those subscribers actually reading the ezine on a continual basis. They present their advertising as best as possible to give the advertisers good results in hopes of getting repeat ad sales.

No other form of advertising on the Internet has these same qualities. Nothing else has the regularity of ezines. Nothing else has the consistent fresh content of a good ezine.

Turning a profit from ezine advertising requires an advertiser to take advantage of these qualities.

Targeting appropriate ezines is essential to your ad campaign. There are many ezines dedicated to bringing information to those who work online so often this is an easy task. However, consider your product and match it with the content of an ezine before advertising with it. Since ezine publishers are targeting an audience with their content, it's easy to tag your ad along with that content if it fits your product or opportunity.

Repeat advertising is also essential. One good ad will generally get results, but not everyone that could potentially respond to your ad will do so on just one exposure. There are many factors to be considered. Not everyone will see your ad in an ezine every time, not everyone will be in the mood to look into new products or opportunities every time, and not everyone will be ready to buy every
time.

Consistently placing advertising in an ezine that is itself growing and trying to attract more readers and better attention to its advertising will achieve the best results.

Examine also how the ezine you are looking into features their ads. Do the ads look like an important part of the ezine or an intrusion? Are the ads featured near important articles or dumped all at the end with nothing of interest beyond them to attract the reader? Is it easy to skim over the ezine's ads or are they offset to grab your attention?

Most likely, however you view the ads in an ezine is how others will view your ad. Choose ezines that work to put their purchased ads in front of their readers where they will be noticed.

Ezines are dynamic. The publishers behind them do want your advertising business and will work with you to achieve results. Ezines reach people better than any other source of advertising on the
Internet today. Just make sure you work with the ezine publisher as far as following the appropriate ad guidelines and submission requirements.

There are many programs available as well to help you take advantage of the power of ezine advertising. Look into them the same way you look into advertising with individual ezines. Which
give you repeat advertising? Which put your ads into the best target market?

A lot of ezines and ezine programs would love to make your money. However, it's up to you to make sure your money is well spent. Ezines are the best form of advertising. That's conclusive. From here out, it's just a matter of finding the best ezines and programs for your campaign.

Joe Bingham, Editor of the NetPlay Newsletters
Publish Your Own Quality Ezine with Little Work and a Lot of Help
http://www.netplaynewsletters.com/publisher.html

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Online advertising and Google AdSense

Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.

However, the real breakthrough in online advertising came with Google AdSense advertising program. This program helped in connecting advertisers to several website owners who were ready to offer advertising space on their websites. Through Google AdSense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. Soon, Google AdSense became a very effective form of targeted advertising. On Google AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program.

Google AdSense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into being; Google will continue to hold its place at the core of online advertising.

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16 Methods for Getting Free Advertising

  1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate of Fridays and Saturdays when shopping increases.
  2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.
  3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality.
  4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses.
  5. Have your best pulling 1 inch or 2 inch ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer's ads in current mail order publications for price information.
  6. When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes.
  7. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you.
  8. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1 inch ad in exchange for mailing 50 to 100 copies of their pub.
  9. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article.
  10. Take advantage of advertising specials. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge.
  11. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings.
  12. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers.
  13. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising.
  14. Become a mailer. Get your printer's lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price with no conflicting ads on the back. Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers.
  15. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride.
  16. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.

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